GREENSBORO, NC—The North Carolina Writers' Network 2014 Spring Conference will offer registrants two workshops on how to pitch and promote their books.
Spring Conference happens Saturday, April 12, at the University of North Carolina at Greensboro. (Registration is now open.) For those writers with manuscripts ready or near-ready to be sent on submission, or anyone who's simply curious about how the process works, these workshops, led by bestselling and award-winning authors, offer proven strategies for pitching your next book and gaining readership through imaginative marketing.
In the morning session, Carrie Knowles and Peggy Payne will lead a workshop titled, "Market Your Book—with Imagination." You can improve your book’s sales, using the very ability that started you writing in the first place: imagination, the ability to see possibilities. Whether you start the process before you have a publication date or when the day is looming, you can help to kick off and maintain your book’s sales. You can even give a long-published book new life. Carrie Knowles and Peggy Payne, creators of their own three-state Crazy Ladies Book Tour and authors of a total of nine books, will show you how. Both are novelists, nonfiction authors, and have worked in advertising and marketing. They will suggest tactics and strategies for books and book ideas that workshop participants bring in.
In the afternoon, Linda Rohrbough will teach registrants "How to Make an Elevator Pitch." It’s a completely different set of skills to effectively talk about a book, than to write one. And it doesn’t take long for writers to figure out they need to be able to talk about their book to people they don’t know in a succinct and compelling way. First, it’s to editors and agents, but after publication it’s to book store managers, reader groups, and even the media. This workshop provides all the tools, including a simple three-step plug and play formula for pitching any book, along with the encouragement and fear-management techniques authors need to develop this all-important skill. Packed with examples, this interactive workshop gives writers everything they need to implement the career-long skill of pitching their books.
"How to Make an Elevator Pitch" is highly encouraged for anyone who signs up for the Speed Pitch special session at the end of the day, where registrants have a chance to pitch their manuscripts to four literary professionals. (See conference page for full details.)
Carrie Knowles is the 2014 Piedmont Laureate. She has been a freelance writer for the past forty-five years. She has published widely in both fiction and nonfiction and has won a number of prestigious writing awards including the Midland Authors Poetry Award, the American Heart Association Heart and Torch Award for Creative Journalism, and Glimmer Train’s Very-Short Fiction Contest. Her nonfiction book, The Last Childhood: A Family Story of Alzheimer’s, has been noted as one of the top 100 books written about Alzheimer’s. She has two novels published by Roundfire Books: Lillian’s Garden and Ashoan’s Rug.
Peggy Payne’s most recent novel is Cobalt Blue, kicked off at last year’s Los Angeles Times Festival of Books and published in six countries. Her Sister India was a New York Times Notable Book of the Year, and her first, Revelation, was a New York Times Editors’ Choice with screen rights sold to Synergy Films. She is co-author of The Healing Power of Doing Good and has written for many national publications and most of the major American newspapers. Peggy works with other writers individually and in groups, giving manuscript feedback and career counsel.
Linda Rohrbough has more than 5,000 articles and seven books to her credit along with national awards for her fiction and nonfiction. She’s worked as a bureau chief for a news network in Los Angeles and in Dallas as well as having her bestselling books published by the big five New York publishing houses. Her books have enjoyed translation into over a dozen languages and she’s been quoted by publications such as the New York Times and The Wall Street Journal. Her novel The Prophetess One: At Risk has garnered three national awards: the 2012 International Book Award, the 2011 Global eBook Award, and the 2011 Millennium Star Publishing Award. An iPhone App of her popular “Pitch Your Book” workshop is available in the Apple iTunes store. Visit her website: www.LindaRohrbough.com.
All three instructors also are available for the "Lunch with an Author" program, where attendees can sign up in advance to have lunch with a faculty member. This allows attendees to spend less time waiting in line and more time in conversation with conference faculty outside the classroom.
The nonprofit North Carolina Writers’ Network is the state’s oldest and largest literary arts services organization devoted to writers at all stages of development. For additional information, visit www.ncwriters.org.