At the North Carolina Writers' Network 2014 Fall Conference, Priscilla Goudreau-Santos will lead the workshop "Crafting Your Message: Beginning an Interactive Publicity Campaign."
You’ve worked hard on your book and now it’s time to let people know about it. Get them talking about you with a marketing and publicity campaign that includes press releases, media interviews, social media and more. Since most authors are more comfortable writing their book than marketing it, this workshop will talk about the platforms and techniques that are critical to selling your book. Whether you’re an author with a book being released by a traditional publisher that may not have the resources for publicity, or you’re self-publishing and responsible for your own publicity, this workshop will help you lay the foundation for a successful book launch with your own efforts.
Priscilla Goudreau-Santos is a publicist and marketing specialist who specializes in promoting authors and their books. She’s a Jacksonville, Florida, native and University of Florida graduate (Go Gators!) and served as assistant public relations director for a major hospital, as marketing director for a regional commercial real estate firm, and as news reporter for The Florida Times-Union before beginning her own firm in 1996. She moved to Charlotte a year and a half ago and loves being part of the vibrant book community. She is the new WNBA-Charlotte Publicity Chair. Priscilla is also a writer. That’s what inspired her to begin her business and to work with authors. Her articles have appeared in numerous local and regional publications and one day she hopes to pen a novel.
Registration for the NCWN 2014 Fall Conference is now open.
What’s one piece of advice no one gave you when you were starting out, that you wish they had?
Have patience, persistence, confidence, and curiosity–oh, that’s four.
Did you have a teacher or mentor who had a big, positive impact on you?
I’ve worked with many creative, talented people. Most recently, my mentor and friend, Lynn Thompson with Thompson Writing & Editing in Jacksonville, FL, has been a wonderful motivator. She holds my feet to the fire to build the framework for a great campaign–all the details behind the glitz. And, Carin Siegfried with Carin Siegfried Editorial has been a huge help to me in Charlotte with her knowledge of the book industry and the book community. She is the new President of WNBA National and also just published her own book, An Insider’s Guide to a Career in Book Publishing.
Who is your literary hero?
Wow, that’s a tough one! There are so many authors that have had an impact. I really like Barbara Kingsolver (Poisonwood Bible and Prodigal Summer) and just finished The Unexpected Waltz by Kim Wright and The Invention of Wings by Sue Monk Kidd. Author Khaled Hosseini is definitely a literary hero because he offers a window into a world we know little about and he can break your heart and leave you changed.
If you could live in any literary world for the rest of your life, where would you find yourself?
It would be fun and probably involve fantasy. Maybe Janet Evanovich’s Stephanie Plum universe without all the money problems or cars blowing up. Actually, it might be more fun to be Janet Evanovich.
If you could have written one book that someone else wrote, which book would it be?
That’s really hard because there are so many choices! Author Maria Semple did a great job with Where’d You Go Bernadette and because I like nonfiction, too, Ruth Reichl’s Garlic and Sapphires: The Secret Life of a Critic in Disguise would be fun to write.
Many writers are solitary creatures. Coming to an event like Fall Conference can be a little intimidating, navigating the exhibit hall and ballroom events. Any advice for working the room?
Relax and have fun! Also, take breaks and go outside.
Who gave the best reading or talk you've ever been to? What made it so good?
Again, tough question because I like to hear others speak. There was an event at Park Road Books in Charlotte featuring a number of new authors that was excellent. About six authors talked about their books and process. Drew Perry, author of Kids These Days, was very genuine and really funny.
Any advice for attendees who sign up for the Open Mic?
Breathe deeply and enjoy!
The city of Charlotte was founded on two established Native American trading routes. Now, of course, it's the 2nd biggest banking center in the country. Fall Conference will boast an exhibit hall packed with vendors. How do you approach an exhibit hall at a conference such as this? To shop, to chat, or both?
Absolutely, you’ll want to browse, buy and talk with people that you know as well as meet new friends.
They say you can't judge a book by its cover, but of course most of us do. What is one—or some—of your favorite book cover(s)?
The first that comes to mind is Kim Wright’s The Unexpected Waltz. The colors are vibrant and the photo of a woman in a ball gown and high heels reflects what the story is about–even down to the requisite three to four-inch heels. I also like the covers for Khaled Hosseini’s books: The Kite Runner, A Thousand Splendid Suns, And the Mountains Echoed.
What do you hope attendees takeaway from the conference, especially if they sign up for your workshop, panel, or Mart?
That they understand the basics of an interactive media campaign and have confidence in putting one together using all of the tools for success.
What is your guilty pleasure read?
Janet Evanovich’s Stephanie Plum series. I also like John Sandford, Michael Connelly, David Baldacci, Carl Hiaasen and am a big fan of the late Robert Parker.
What makes you cringe when you see it on the page?
A misspelling or poorly constructed sentence.
Caffeine of choice? (English Breakfast, Caramel macchiato, etc.)
I like them all but usually stick to coffee, tea and diet coke.
The North Carolina Writers' Network 2014 Fall Conference runs November 21-23 at the Sheraton Charlotte Hotel. Registration is now open.