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ABA is...
the national trade association for independent booksellers — since 1900. ABA offers education, services and products, advocacy, and relevant business information. Look below for a selection of this month's key news and programs.
As the holiday season opens, retail sales are soft and the economic news is uncertain. Now is the time to re-examine what may and may not be working for your bookstore. ABA is here to help.
Visit the IndieBound Bookseller DIY for a wide selection of holiday marketing ideas to show your customers the value of the book and of shopping local and independent!
We’ve created over 40 new designs & marketing ideas and posted these on the members-only DIY. You’ll find designs for posters, gift labels, bookmarks, ad slicks, postcards, palm cards, newsletters, web banners . . . all in our IndieBound Holiday Guide. Our Publisher Partners have gotten in on the act, too: Books = Gifts. >Members only - Download these materials!
And the program for the Wi4 keynote event has been announced... >For more information Just in time for the holidays! Nov. 14 through Dec. 12, save 10-15% off all IndieBound bags from W. G. Ellerkamp. Reusable tote bags are a great way to remind your customers to keep coming back for a "refill"! Natural Recycled Kraft Paper bags are also available. All bags can be customized with your store's logo. >More info ChicoBag Company, the creator of unique, reusable, brightly colored bags, is now offering special volume discount pricing for custom bags to ABA members. ChicoBags compact easily into an attached pouch that fits in a pocket, backpack, or purse.>Learn more  The Booksellers Print-to-Order Program offers booksellers the opportunity to publish any titles in the public domain, or whose rights they have secured from the author, and sell them at margins from 50 to 75 percent.>Learn more about the program. |
Classic Handsells
We all know how independent booksellers can make a difference for a book they love. Encourage a friend to nominate to the Indie Next List, and you could each win ABA Gift Cards good for $150 in books!  Be part of the story at the "IndieBound Community"! It's a vibrant gathering place for supporters of indie retail businesses, the hub of a socially-conscious movement where you can share information about your favorite indie retailers, comment on community issues, offer recommendations, add stores to the national indie retailer map, and more. >Join now...ABA and 10 other independent trade groups have written the states that collect sales tax to urge them to equitably enforce existing tax law and collect sales tax on online sales. With many states facing budget shortfalls, this is a great time for booksellers to write their state's elected officials in suport of E-Fairness. Here's an update from the booksellers' perspective, more about how you can join the fight, and an example of an effective letter. Now more than ever, it's important to tap into a knowledgeable, nationwide bookselling community. When you need an answer to a nagging business question, ABA's bookseller-to-bookseller online forums, a network of smart, supportive fellow independents, can offer advice on everything from in-store technology headaches to new online scams. Join the conversation today. >Go to the Forums |
