GREENSBORO—As anyone who's published a book knows, the hard work begins once the book is out in the world. Many authors struggle to bring their book to market, and to find readers. But the North Carolina Writers' Network 2016 Spring Conference offers a glimpse inside the industry through special programming and two sessions designed to teach authors how to assemble their own marketing campaign and leverage today's technology in order to sell more books.
"Getting the Word Out: Marketing Your Book on Your Own or with Your Publisher," will be led by Lauren Moseley.
Whether an author has a self-published a book or signed a contract with a Big Five publisher, there’s much he or she can do to market their own work, and it’s never too early or too late to get started. In this session, the Marketing Manager of Algonquin Books will lead an in-depth course on what authors can do to bring your book to a wider audience, from one year before your book’s publication date to well after its release. She’ll discuss examples from successful campaigns for books currently in the marketplace and tips that have proven effective for a variety of authors and genres. The final part of the course will focus on advice for how to best work with a publisher on a marketing campaign, practical dos and don’ts, and a Q&A session. Please come with questions!
Lauren Moseley is the Marketing Manager at Algonquin Books of Chapel Hill, which has been publishing literary fiction and nonfiction since 1983. She has worked on campaigns for scores of books since joining Algonquin in 2011, including regional, national, and New York Times bestsellers. Lauren received an MFA from UNCG in 2008 and continues to write and publish poetry. Her poems have appeared or are forthcoming in Copper Nickel, Pleiades, Narrative magazine, BOAAT, Mississippi Review, the anthologies Best New Poets and Women Write Resistance, and elsewhere. She has been a recipient of an artist’s grant from the Money for Women/Barbara Deming Memorial Fund and a fellow at the Virginia Center for the Creative Arts. She lives in Durham.
In the afternoon, Karen M. Alley will lead the workshop "The Facebook Advantage."
In this day and age, if you are a published author, a writer hoping to be published one day, or someone just looking for an audience for your writing, you can’t deny the power of Facebook and other social media. These platforms serve as a way to build relationships and expand your audience. In this course she will talk about the growing importance of Facebook and other social media sites such as Pinterest and Twitter in the publishing sphere, how they benefit writers, how authors can best use them to build their own relationships with their readers, and how to increase followers.
Karen M. Alley is a freelance writer and editor who has been working in the publishing industry for about twenty years. In that time she has served as editor of the IGA Grocergram, editor of Carolina Gardener Magazine, and web editor for Piedmont Parent. Her varied background has given her the chance to gain experience in everything from building a social network to editing a wide range of writing, both fiction and nonfiction. Her own work has been published in O’Henry magazine, Charlotte and Carolina Parent magazines, and various business publications.
The Network will offer the second installment of the popular “Slush Pile Live!”, but with one major change: poetry and prose will now be read in two rooms, so that more attendees have a chance to receive feedback on their writing.
Beginning at 4:00 pm, attendees may drop off either 300 words of prose or one page of poetry in the room of their choice. At 5:00 pm, a panel of editors will listen to the submissions being read out loud and raise their hand when they hear something that would make them stop reading if the piece were being submitted to their publication. The editors will discuss what they did and did not like about the sample, offering constructive feedback on the manuscript itself and the submission process. All anonymous—all live!
“If you’ve never worked or volunteered for a publisher or literary magazine before, the submission process can seem kind of mysterious,” says NCWN Executive Director Ed Southern. “‘Slush Pile Live!’ gives attendees a peek into what goes through an editor’s mind as they read their way through a stack of unsolicited submissions, with the added bonus of giving feedback to anonymously submitted manuscripts in a non-threatening way.”
The NCWN 2016 Spring Conference is sponsored in part by the Greensboro News & Record; WFDD 88.5 FM: Public Radio for the Piedmont; and UNCG’s Creative Writing Program, which will provide free parking for Spring Conference registrants in the Oakland Avenue Parking Deck, across Forest Street from the MHRA Building (behind Yum Yum Better Ice Cream and Old Town Draught House). For directions, click here.
Pre-registration is open through Sunday, April 17.
The non-profit North Carolina Writers’ Network is the state’s oldest and largest literary arts services organization devoted to writers at all stages of development. For additional information, and to register, visit www.ncwriters.org.