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Arts & Culture Generate $2.12 Billion for NC

The Winston-Salem Journal reported that “spending on arts and culture in Forsyth County is up $20 million since 2010,” according to a study performed by Americans for the Arts, a national non-profit organization.

“It is abundantly clear from this benchmark study that arts and culture is an economic driver in Winston-Salem and Forsyth County and ‘City of Arts and Innovation’ is more than just a tag line. It is a fact of life here,” said Jim Sparrow, the president and chief executive of the Arts Council of Winston-Salem and Forsyth County, which commissioned the local portion of the study.

Additional studies indicated that the non-profit arts and culture industry generated $2.12 billion in “direct economic activity in North Carolina, supporting almost 72,000 full-time-equivalent jobs and generating $201.5 million in revenue for local governments and the state of North Carolina.”

For all the facts and figures, click here.