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Hendersonville Bookstore Needs New Logo

Same space, different name!

Since 2010, writers in Western North Carolina have grown to love the purveyor of books formerly known as The Fountainhead Bookstore—officially Novels and Novelties Bookstore as of the end of February.

According to the store’s website, the name change was necessary because “Fountainhead” was often misunderstood, presumably by fans of Ayn Rand, who no doubt came to Henderson County expecting shelves bursting with biographies of philosophers and Objectivist doctorate theses posing as pseudo-novels, published by anonymous, capitalist think-tanks hidden deep in the mountains. Such visitors were, of course, disappointed.

Instead, the bookshop is now Novels and Novelties, host of myriad literary events and ardent supporter of local and national writers, and they’re looking for a logo. One that “captures the essence of the friendly local bookstore” that’s always been, but that incorporates the new moniker.

They’re taking submissions through the end of March. E-mail

Novels and Novelties is located at 408 N. Main St. in Hendersonville. Website: