“Candy Gram,” says the Land Shark in the classic Saturday Night Live skit.
Now authors can create their own promotional trailers (and knock on myriad types of virtual doors) through Book Candy Grams, a service “designed to help authors and publishers extend the reach of their video marketing to short-form social media platforms like Twitter and Instagram via 15 second spots.”
Book Candy Studios creates flashy book trailers for clients who run the gamut from New York Times bestsellers to first-time authors. According to their projections, 80 percent of internet traffic will be comprised of video by 2019. While they readily acknowledge there is no “magic bullet” that will make a book a marketing success, book trailers have increasingly become status quo for authors hoping to stand out from the crowd.
To view some Book Candy Grams, click here.
Book Candy also offers a promotional “series” package, as well as a discounted package designed specifically for publishers that includes a range of potential add-ons.
For a sample of Book Candy Studios’ trailers, click here.