Thursday, March 19, 2020

“Marketing for Authors: 5 Things You Need to do Right Now to Grow Your Audience”

Presented by Lauren Faulkenberry of Blue Crow Publishing

Marketing is critical for all authors: especially if you’re an indie author or one who self-publishes. This course will teach you five things you can do right now to build your audience and connect with readers in a way that makes them superfans. We’ll focus on ways you can collaborate with other authors and provide engaging content to your readers in a way that's easy for you—and even fun! We’ll cover some basics like creating an engaging author newsletter and using social media effectively, and move on to advanced strategies for building a tribe of authors who support each other in ways that promote growth for everyone.

Lauren Faulkenberry is the co-publisher of Blue Crow Publishing. An award-winning writer, she earned her MFA in book arts from The University of Alabama and her MFA in fiction writing from Georgia College & State University. She is the author of four novels, one children’s picture book, many short stories and more. She teaches book arts workshops all over the country at residencies and retreats such as the Penland School of Crafts and Wildacres.

Blue Crow Publishing, LLC, is a small, traditional publisher of fiction and nonfiction founded in 2016. They publish fiction and nonfiction of a variety of genres under our Blue Crow Books imprint:

• Adult Fiction, including general fiction, women’s fiction, romance, and speculative fiction.
• Young Adult Fiction of all genres.
• Nonfiction, including memoir, essays, and social commentary. In our Critical Higher Education series, we publish narrative nonfiction and essay collections.

They publish 4-6 titles a year. They are a socially conscious press that prioritizes unique voices and traditionally marginalized authors.